Tell Us Your Story

Designing Your Life: How Stephanie Vedder Found Purpose Through Coaching

Natasha Cantrell & Anthony Lopez Season 3 Episode 7

What happens when you realize the life you've designed isn't the one you want? Stephanie Vedder takes us through her transformative journey from marketing professional to client success coach, revealing the power of conscious choices along the way.

Starting as a self-described "flounderer" in high school who missed classes and lacked direction, Stephanie eventually found her stride in sales and marketing. Her career breakthrough came at the Penny Saver, where she discovered the fulfillment of helping business owners succeed. Under mentor Howard Young, she learned valuable lessons about integrity and excellence, transforming her team from underperformers to stars in just six months.

Despite climbing the corporate ladder and achieving financial success, Stephanie found herself caught in the "golden handcuffs" trap—working longer hours for less fulfillment while missing precious time with her children. The wake-up call? Finding her young daughter had written "8pm - Read me a book" in her planner, a poignant reminder of what truly mattered.

The game-changer was discovering the concept of "WOW clients"—focusing only on clients who energize rather than drain you. By applying this philosophy, Stephanie quadrupled her business without adding more hours. Now as a coach with More Business, More Life, she helps CEOs with $1-50M businesses design fulfilling lives first, then build supporting businesses—not the other way around.

Ready to transform your approach to life and business? Stephanie's wisdom reminds us that true success isn't about your bank account, but about designing a life where you have the freedom to choose how you spend your time. As she tells her children daily: "Be brave and be kind, go boldly in the direction of your desires."

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